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I know there is still plenty of summer to enjoy. Nevertheless, we at Chabad are working diligently to make our preparations for the upcoming New Year so that we reach out to as many Jews in the community to attend shul on the High Holidays. As every year, we are organizing an excellent publicity campaign which will include direct mail postcards, newspaper ads, a banner across Main Street , lawn signs at Chabad, and a bus shelter advertisement at the site of the LIRR.
The most effective method to reach other Jews in the community is through word of mouth. As much as we advertise and shout from the roof tops to the contrary, many Jews still don’t think of Chabad as a place for them because “you have to be “religious” or “Orthodox” to attend” – which you know is the furthest thing from the truth. Unfortunately, Jews always seem to categorize themselves with various groups and labels. “Are you Orthodox, Reform, Conservative, Reconstructionist, Sephardic or Ashkenazic?” is the typical Jewish identity question. Unfortunately, Jews tend to categorize themselves in various groups and labels, while in truth we are the same. (I encourage you to read an article I once wrote on the subject entitled: Labels Are For Suits. Click here for the article).
As the holidays approach please talk to your friends and neighbors who don’t have a place to go for the holidays. Tell them they are invited to join you at the Chabad House for the services. I thank you, and so will they!
Also, if you have not yet signed up as a “Member” of Chabad, please consider doing so. Click here for all the info and online Membership forms. While our doors are open to all, our membership makes us stronger, both financially and communally.
Shabbat Shalom!
Rabbi Shalom M. Paltiel
 It's been an unbelievable summer at Berkowitz Gan Israel and it's hard to believe that the seven exciting fun-filled weeks are now over! We thank our incredible, devoted staff members: our director Rabbi Weinberg and his team of counselors, junior counselors, instructors, assistants and volunteers - the children gained incredibly under their care! View our photos online, www.ImagineSummer.org.
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